THE MOVEMENT

The Ultimate Tease unites brave and powerful voices to inspire deep and meaningful conversations.

The Ultimate Tease, in conjunction with non-profit AMBITION, is a socially conscious movement on a mission to abolish the BS, PC rhetoric that leaves us victims of our society. People often don’t speak up in fear of saying the wrong thing, the wrong way. We are so caught up in what’s on the surface that we have lost sight of what really matters. First Impressions. Fake News. Racial Profiling. Social Media. We have forgotten how to listen, communicate and empathize.

Inspired by AMBITION’s signature slogan “YOU DON’T KNOW ABOUT ME,” The Ultimate Tease immortalizes meaningful moments from the classroom on its branded merchandise, igniting real conversation about real issues. The name The Ultimate Tease (TUT) is a play on words that serves as a cautionary reminder that what you see is not necessarily what you get.

TUT draws on “Dirty Words,” AMBITION’s classroom component dedicated to rebalancing the status quo by rewarding proper grammar at least as often as society chastises cursing. All TUT slogans are grammatically correct and feature an optional, camouflaged “dirty” word, that when included—or left out—does not change the meaning of the message, e.g. “YOU DON’T KNOW [SHIT] ABOUT ME.”

For some, the use of a “dirty” word is so unspeakable that it overrides the relevance of a story; while others think of “dirty” words as cathartic, verbal exclamation points. If the [DIRTY WORD] is not in your vocabulary, we’ll leave it OUT—the message remains the same! Proper grammar however, is non-negotiable! (You must be 18-Years-Old to purchase WITH a “dirty word.”)